COPY_ ITS Arena - ITS European Congress Seville 2025

Introducing: ITS Arena

Are tomorrow’s innovations ready for today’s journey?

Join the leading companies face-to-face in conversations about successes, challenges, and explorations about what happens when innovation are deployed into everyday life.

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The Programme

Asfinag

Connected and autonomous: Shaping Smart Cities with Last-Mile Shuttle Solutions.

National Road Operators (NRAs) are undergoing digital transformation to deliver real benefits to road users. A key step is integrating data from vehicle software and driver smartphone use into the NRA ecosystem. With middleware like C-ITS, the Data-For-Road-Safety platform, and apps like WAZE now available, we can access this data. The next step is to evaluate its value and build a business case for using it in services that improve customer outcomes.

Monday
19th May

9:30
→ 9:50

Nordic+

Nordic+ Response to automation. From pilots to practical deployment.

Nordic+ unites public and private actors across the Nordic and Baltic regions to explore how automation can make land and sea transport more efficient, safe, and accessible. This session focuses on the shift from testing to real-world deployment of automated mobility. We showcase cross-border collaboration, regulatory alignment, and automation’s role in building resilient, secure transport systems. Discover how Nordic+ initiatives turn innovation into tangible societal benefits.

Monday
19th May

10:00
→ 10:45

CTAG

Move & Connect: Enabling Smart Last-Mile Mobility for Liveable Cities.

This session explores cutting-edge Connected, Cooperative, and Automated Mobility (CCAM) solutions for urban areas, focusing on autonomous last-mile shuttles. As cities expand, last-mile transport is key to meeting evolving mobility needs. Using a real-world shuttle case, we’ll examine how these vehicles boost accessibility, cut congestion and emissions, and link major transit hubs to final destinations. We'll also look at future services, from on-demand rides to integrated public mobility systems.

Monday
19th May

11:00
→ 11:45

EIT
Urban
Mobility

Clean, Resilient, and Connected Mobility – Overcoming Challenges Through Collaboration.

As cities grow and mobility demands change, sustainable, resilient, and connected transport is essential. The theme "Clean, Resilient, and Connected Mobility" explores how public-private collaboration can drive EU progress while balancing sustainability and competitiveness. This session tackles key challenges: slow regulation, inclusive design, evolving business models, and the role of data, testing, and procurement in building adaptable, accessible, and future-ready transport systems.

Monday
19th May

12:00
→ 12:45

Amazon
Robotics

The Future of European Transport: Balancing Sustainability, Safety & Innovation.

Block 1: Sustainable Transport – Challenges in Decarbonization

Monday
19th May

13:00
→ 13:45

PNO
Consultants

Shaping the Future of European Mobility: Driving Innovation Through Strategic ITS Funding.

This session explores the EU’s upcoming priorities for ITS R&D&I and how to align innovation stages with the right funding tools. From early concepts to market-ready solutions, learn how Horizon Europe, CEF, Interreg, and others can fuel your journey. Discover how TRL-based strategies, funding synergies, and real-world examples can guide you from pilot to scale, helping deliver smarter, connected, and climate-neutral mobility across Europe.

Monday
19th May

14:00
→ 14:30

EasyPark

EasyPark and Flowbird: Towards Unified and Digital Urban Mobility.

EasyPark Group and Flowbird join forces to provide digital solutions that address the evolving needs of urban mobility. As city populations grow and user demands change, quick access to public and private mobility services is essential. However, the fragmentation of service channels complicates data monitoring and analysis. This collaboration develops a unified platform, based on market standards, for managing mobility rules and analyzing data from various services and sales channels efficiently.

Monday
19th May

14:40
→ 15:10

Qualcomm

Connected Beyond Roads: Satellite Tech Enabling Resilient Mobility.

This session explores how satellite communications, especially NB NTN, are transforming connected transport by enhancing coverage, reliability, and safety in remote areas. Real-world use cases will show integration with telematics, emergency services, asset tracking, and vehicle management. Learn how cross-industry innovation is advancing satellite-based mobility solutions for a more connected and resilient transport ecosystem.

Tuesday
20th May

10:30
→ 11:15

Mercedes
Benz

Data Driven: Unpacking the Real Impact of Vehicle Data.

At ITSEC 2025, this session will explore whether vehicle data lives up to the hype. After an introductory presentation on "Vehicle Data – Expectations vs. Reality," experts from business, government, and automotive sectors will discuss the opportunities and challenges in leveraging vehicle data. Topics will cover technical, regulatory, and societal barriers, as well as collaborative strategies to unlock value from vehicle data.

Tuesday
20th May

11:30
→ 12:15

ITS Spain

ITS projects
of special interest in Spain.

ITS Projects of Special Interest in Spain: - Interoperability between the 9 authorities and more than 50 transport operators in Andalusia.

Latest generation ITS tools for Interurban Traffic management.

Tuesday
20th May

12:30
→ 13:15

Google
Maps

Geo for Cities: Building Smart, Sustainable, Safe Urban Futures Together.

Discover how Google’s "Geo for Cities" is dedicated to the well-being of urban environments, aligning our goals with those of cities worldwide to foster cleaner and more livable spaces. Learn how municipalities actively contribute to curating the Waze and Google Maps ecosystem, and in return, gain invaluable insights (via Waze for Cities & Google environmental insights explorer) to optimize traffic for a more resilient flow, enhance safety, and make informed planning decisions for a future with improved and connected mobility.

Tuesday
20th May

13:30
→ 14:15

Mastercard
Innovation
Lab

Scaling Sustainable Urban Mobility Through Innovation.

How is Mastercard enabling seamless, sustainable urban mobility across the globe? This session features an inspiring presentation and panel discussion with pioneering companies from the award-winning Mastercard Start Path Program. Discover how powerful partnerships and next-generation innovation are shaping the future of city transport—delivering smarter, greener, and more inclusive mobility solutions.

Tuesday
20th May

14:30
→ 15:15

Aselsan

Advancing Safety and Efficiency in Road & Rail Mobility.

This session explores real-world applications of high-speed Weigh-in-Motion (WIM) technology for real-time vehicle weight monitoring, and single gantry Electronic Toll Collection systems that reduce congestion and costs. It also covers modern railway signaling and Train Control & Management Systems (TCMS) enhancing safety and interoperability. Learn from real cases and discover how these innovations build scalable, resilient, and sustainable transport ecosystems.

Tuesday
20th May

15:30
→ 16:15

IDI
Platform

intAIRgrated
mobility 2025.

This showcase event will present state-of-the art commercial solutions by world-leading companies operating in the sectors of urban and metropolitan traffic management for ground and air vehicles. The latter as part of the emerging sector of innovative aerial services.

Tuesday
20th May

16:30
→ 17:15

City
Of Seville

Disruptive technology in smart mobility.

This session explores real-world deployments of high-speed Weigh-in-Motion (WIM) and single-gantry Electronic Toll Collection systems—technologies that enhance traffic safety and operational efficiency. On the rail side, discover how modern signaling and Train Control & Management Systems (TCMS) boost safety, punctuality, and interoperability. Learn from case studies, tackle implementation challenges, and gain insights into building resilient, data-driven transport networks.

Wednesday
21th May

10:30
→ 11:15

AUSSA

AUSSA & Apparkya: Pioneering Smart Urban Mobility Solutions.

Apparkya’s AI system GESPARK predicts real-time parking availability using data from traffic controllers, parcometer transactions, and anonymized user location data. After preprocessing, a neural network and decision tree model analyze patterns to deliver live forecasts with 98% accuracy. Updated every 30 minutes, results are output in JSON for the Apparkya app, where users see a simple traffic-light map indicating availability.

Wednesday
21th May

11:30
→ 12:15

DGT

Enhancing Traffic management and safety. Flagship projects in Spanish roads.

The Directorate General for Traffic is deploying flagship projects in which technologies are being used to improve efficiency and enhance security on the roads. The session will cover insights of these projects.

Wednesday
21th May

12:30
→ 13:15

Ertico ITS Europe

Clean and Green and Sustainable Urban Mobility for the Cities of Tomorrow.

This ITS Arena session gathers trailblazers leading the shift to sustainable, people-focused mobility. From zero-emission transport and micromobility to smart traffic systems and citizen-led innovation, panelists will showcase high-impact solutions reshaping urban movement. Each will present their top innovation, followed by focused discussion on scaling strategies for Pan-European deployment.

Wednesday
21th May

13:30
→ 14:15

European
Commission

Empowering Multimodal Mobility Data in Europe: The Role of NAPCORE.

This event showcases how NAPCORE has supported Member States in increasing multimodal data availability through National Access Points. It highlights the practical deployment and impact of these efforts while raising awareness of NAPCORE’s work in multimodal mobility. The session will also focus on stakeholder engagement and future topics, reinforcing the importance of collaboration in building a more integrated, data-driven European mobility ecosystem.

Wednesday
21th May

14:30
→ 15:15

Napcore

Napcore Insight: Unlocking the Future of European Mobility Data.

In this session, discover the latest achievements and future direction of NAPCORE, Europe’s largest mobility data project. Active since 2021, NAPCORE strengthens National Access Points across borders, domains, and transport modes. Learn why its progress matters, how it supports data-driven mobility, and what’s next for this key pan-European initiative shaping the future of multimodal transport.

Wednesday
21th May

15:30
→ 16:15