Digital Mobility and ITS Conference for the Western Balkans and Observing Participants aims to serve as a platform to explore how the Western Balkans and observing participants can embrace the European Union’s vision for digital transformation in transport. This conference will focus on how digitalisation, smart technologies, and data-driven solutions can revolutionise the mobility landscape, enhance efficiency, and improve transport sustainability in the Western Balkans and the three observing participants: Georgia, the Republic of Moldova, and Ukraine.